If you are wondering if social media is worth your time then you have come to the right place. Many local businesses, blogs, and large companies use social media to keep their customers updated and to connect it is vital that you utilize social media with your business. You do not need to have a presence on every single social network, but there are some you should certainly consider.with them. In fact, the customer has become the focal point and it will always be that way. For that reason,
Social Media and Business go Hand-in-Hand
If you want to connect with your current customers and build more at the same time, then you should let your social presence be felt right away. Your competitors are probably using social networks and that means you are missing a segment of the market. The best part is that you can easily do online marketing and connect with your customers at a very low cost, and the results never just go away.
What Social Media Websites Should my Business Use?
These are the top 4 websites that you should have some type of presence on. Depending on your business, Pinterest might be more effective than Twitter and you might need to see where your competitors are. I personally think that it is mandatory have a Facebook fan page. Twitter is not necessary but it is a great way to keep your customers informed and updated. For example, a restaurant could have a Twitter and post updated specials or even offer coupons and deals to their followers.
- Google+ People will search your business on Google after they learn about you. This will probably be one of the top 3 pages that pops up.
Is Social Media a Waste of Time?
Social media is worth every second. Even if you only work on it for 15-30 minutes a day, it will make a difference. Some companies simply use social media to keep all the information about their business (for example, a restaurant could have the menu, hours, pictures of food, and contact information without ever updating it and still grow customers).
What many companies fail to grasp is that there are probably customers looking for their type of service online. Social Media marketing can help those customers find you and it will help your profits over time.