Friday, June 6, 2014

The Process of Creating a Successful Gig

The Process of Creating a Successful Gig
Finding that one gig that will make you a lot of money isn’t easy. Chances are your first gig isn’t going to be a ground breaker. Instead you’re going to have to create multiple gigs, see what works and see what doesn’t, and refine your gigs accordingly.



What Makes a Perfect Gig?

A seller’s perfect gig is something that they’re really good at, can over deliver every time, and complete really fast. When you’re delivering gigs it’s important to remember that although you’re getting paid in $3.92 (profit) per gig, you’re still working under a general hourly rate. Having the perfect balance between quality work and efficiency will determine if you’re making $3 an hour, or if you’re making $30 an hour. A perfect gig may have little competition, offer something new, get shared by buyers easily, or it might be really easy to deliver by the seller.

First Step: Idea Incubation

The first step to creating a good gig is coming up with a bunch of ideas and don’t think about it after that. Load a bunch of possible ideas into your brain and let them sit there. Maybe you’ll write these ideas down so you don’t forget them. Just go about your daily tasks and keep those ideas in the back of your head. Most likely you will stumble across something completely unrelated and it’s going to help you turn your ideas into something real. Of course incubating your ideas isn’t necessary, and it might sound dumb, but I’ve found it to really help.

Second Step: Creating a Plan

Once you’ve got your idea it’s time to think about what you’ll offer and for how much. Come up with the desired hourly rate, the services you’ll offer, estimated time it will take you to deliver the work/complete it, and how you’ll promote the gig.

Third Step: Publish Your Gig

Writ a great description about what you offer and why you’r the best option for this service. Descriptions have a maximum of 1,200 characters after the new update, so make sure to take advantage of this! Also use Ascii characters to display symbols like this ★. Proofread your description and add relevant tags. Your tags and description is going to determine search rankings as well, so add as many of your desired keywords as you can. Fiverr has a limit on how much you can repeat your keywords, so you can’t go overboard but you should have one less keyword than the limit.
Don’t forget to add instructions for the buyer, and gig images. The gig delivery time is a given, but when you first launch your gig you’ll want it to be under 7 days. That way you can get buyers at first. If you need to increase your delivery time in the future you can easily change the delivery time.
Images are just as important as the description. Add relevant images and customize them if necessary. Photoshop is a plus here and it’s really recommended to customize your photos some way. Stock images aren’t going to cut it. Don’t worry about it too much now because the gig is successful you’ll be able to buy image gigs from other sellers to improve your gig description.
Lastly… Add a video. Maybe you offer writing services or Twitter followers. It doesn’t matter. You can add a screencast of your computer screen, you can shoot a professional video with a camera if you have one, you can use your  phone, and you can also buy a video on Fiverr for $5. There’s no reason why your gig shouldn’t have a video. Also you’ll be able to rank in the “Haz video” category. Gigs with videos are also ranked higher in the other categories. When I added a video to my writing gig I jumped about 10 pages in “Top Ranked” for my category. Videos are a must.

Step Four: Promote Your Gig

Promote your gig anyway you can. Facebook, Twitter, Forums, YouTube videos, etc.
We’re going to feature an exclusive interview with Deaun1 from Fiverr soon which will cover promotion techniques. [You can read the awesome interview regarding gig promoting here.] Promoting your gigs is pretty self explanatory though. It takes hard work to reach a vast amount of people but you will eventually. Another thing you could do is write guest posts on blogs and link back to your gig, or maybe even start a blog and link to your gig.

Step Five: Get Orders, Deliver Work, and Track Efficiency

Remember how we said you’re getting an hourly rate even though you get paid through $3.92 gigs? Well you’re going to want to track the time it takes to deliver gigs so that you can calculate your hourly rate. If it doesn’t come out to the hourly rate you wanted you’re going to want to make some changes. Once you get about 10-20 positive feedback you need to change your rates accordingly.
If companies were not able to compete with free, Microsoft would have been crushed by Linux, Oracle by MySQL, and the dot-com boom would have wiped out half of the world’s brick and mortar economy. Cable TV or satellite radio wouldn’t exist. And, yes, while services like Napster offered consumers the ability to download free music, Apple came along years later with iTunes and charged a fee per download. Today, Apple is the most valuable technology company in the world.
In the end, the best product wins. Focus on building a truly great product and offer it to your customers with great service to back it up. People have proven time and time again that they’ll choose (and pay for) a better product over a free one, whether a yo-yo upgrade or a digital Jefferson Airplane album.” -Viperchill
The point here is to never under price yourself. Sure people in 3rd world countries may be offering their services for $2-3 an hour, but doesn’t mean you have to. Take pride in your quality work and only deliver gigs if you’re making a profit. If you’re not making a profit you can either terminate your gig, or raise the price and let buyers order at whatever rate they will order. Your best bet would be raising your prices and letting the gig stay open so people can order it; but you’ll also want to start to think about creating a new gig, offering a new service. Eventually you’ll hit the jackpot and find that perfect gig.
A good way to increase your Fiverr reputation is the way you treat buyers. Confirm that you’ve gotten their order as soon as you can, be polite, answer them by their name, and leave your name at the bottom.
Bob,
I’ve received your order and I will deliver it ASAP. Will keep you updated. Thanks for the info, contact me if you need anything else,
-Octavian
This type of thing is going to really impress your sellers, and they’re also less likely to leave negative feedback if you’re helpful and willing to fix problems. If you ever get a bad buyer and they leave negative feedback, then you can contact customer support. Chances are they are going to back you up if they see you treat all your buyers with respect, over deliver, and are reasonable in fixing issues you may have caused.

Step Six: Revise, Revise, Revise

Now that you’ve learned from your gig, and hopefully started other ones as well, it’s time to revise. Buy some video or image gigs to improve your gig descriptions, revise your rates to maximize profits and quality, etc. You’re always trying to maximize profits, efficiency  quality, and sales when selling on Fiverr.
You might even ask to be featured on a Fiverr blog, fan page or Twitter account. Once you’ve gotten over 30 positive feedbacks you should be able to find someone that will feature you.

Step Seven: Be Part of The Community

Join the Fiverr forum, follow the official blog, and part take in the Fiverr Sellers Linkedin group. Connect with people and continue to grow your network. Offer tips from what you learned, and suck up any information you find from other sellers as well.

Step Eight: Touch Back With Buyers and Build Your Portfolio

For certain gigs it will be detrimental to touch back with your buyers. If you write articles you could contact them a month after delivering with something like “Hey, I saw the article got a bunch of comments. Would love to write for your blog again. I have these ideas for articles…” or “I see that you implemented some of my suggestions from my website review. Would you like to order some gigs so I can optimize the rest of the site?”
Some sellers dislike asking buyers for feedback or promoting their other gigs to them. Honestly you’re in it to make money and $3.92 isn’t a lot. If someone is going to order your gig for $3.92 the least they can do is leave feedback. They shouldn’t be too surprised to hear back from you if you contact them either.
I’ve met a lot of people through Fiverr and I wouldn’t have if I didn’t touch back with sellers. You don’t always have to sell something else when touching back, but you can if you want to. Some buyers come back after the first gig, and I think that’st the best way to do business. Return customers are the best! It also looks good on your feedback when people see that others ordered your gig multiple times, and got great results, multiple times!

Another thing you should do is keep track of all work you deliver. Save it all in a folder (I save my work on Google Drive) and build a portfolio from it. I always ask for links where my articles will go, and I always save any other work I send to buyers. That way I can link to 50+ articles I’ve written, reviews I’ve given, and so forth.
$3.92 isn’t a lot but the networking you can get through the people that order is really worth it. Get positive reviews, take part in your community, build your portfolio, and build your reputation. That’s going to be worth way more than any gig you deliver. It’s the whole that’s worth it and not just the little pieces.

Last But Not Least

Don’t treat gigs as if they’re worth $3.92. Don’t treat them as if they’re worth $5 either. Treat your gigs as if it’s your job to deliver quality work every time. Be polite and professional. No one ever failed by being respectable and knowledgeable.

The Process of Creating a Successful Gig Rating: 4.5 Diposkan Oleh: younes