Monday, March 10, 2014

SEO tips for relaunching website

It’s been a while (probably 3 weeks) that I haven’t blogged anything because I was on holiday in Spain and Portugal for 2 weeks, and this week I was busy preparing the relaunching of our company’s website. Our company is a web design company, this re-design was planned since 1 year ago, but never got it done due to huge amount of work for clients.
SEO is really important no matter if your website is in development process, in maintenance or in re-launching stage, there are many factors to be considered and checked carefully, not only for the sake of SEO, but also for your website and customers.

SEO tips for relaunching website

So here are some useful SEO tips for re-launching the website, some of them may seem obvious, but they are often overlooked.

1. Broken links

Broken links are really bad for your website, and not just because search engines don’t like them, your customers hate them too. Imagine one of customers is browsing your pages with great interest in your services, and all of sudden, he clicks a link and see a big bad 404 page. Do you think he will stay or just leave?
Can links be checked if they are broken on the local server? Yes, here is a great tool called Xenu can help you with it. It checks your website’s links within few minutes, so you don’t need to click around to find broken links on your own anymore.
Note: When uses Xenu, if you have customised 404 page, the broken links won’t be shown in red color. You can find broken links by searching for “404″ (ctrl+F).

2. Redirects

Often when a website is relaunching, there are more or less URL issues. For example, our company site used to have /page/ in every service page’s URL, now they are gone, but google already indexed them, so how to deal with it?
Answer is 301 redirect, but should you redirect every old url? It is quite controversial, many professionals think all the old urls should be redirected to the new ones, even if there isn’t any new page relevant to the old one (old pages may be redundant and some people redirect them to homepage). And some professionals (you need to be a SEOmoz pro member to see this article) don’t think it’s necessary to redirect all the old links, because Google is pretty good at identifying the broken links, so you should only redirect the important links.
I personally think only the important links need to be redirected, but how to evaluate whether a link is important or not? Evaluate a link from two aspects, 1. is it important to your customers? 2. does it receive link juices?
It’s easy to see whether it is important to your customer or not, just open your analytics account and see how many visits that particular page receives, if the number of visits is reasonable, there is no reason not to redirect the old link.
It’s harder to determine link juices a page receives, because link juices come from not only other websites, but also your internal pages. In order to check link juices which flow from other websites, you can use yahoo site explorer to see how many inbound links you have got for a particular page. To determine internal link juices, open your google webmaster account and there is an “internal links” sector for you to look into. If you are a SEOmoz pro member, “top pages tool” will get the job done for you more accurately. (internal + external)

3. Robots.txt

Check your robots.txt, the site is very possibly blocked from search engines in the design stage.  DO check it!

4. On-page optimisation

It’s the best opportunity to get on-page factors updated and optimised.  Title, content, keyword mapping, img alt tag…etc, do you best to optimise them for both search engines and real customers. Here is on-page optimisation checklist that you can follow.
Note: SEO is useless if your website cannot convert. (means give you REAL MONEY) Do place “call-to-action” throughout your service or product pages, and keep user experience issues in mind.

5. Web analytics and result tracking

You re-launch or re-design your website is to get better results right? Don’t be satisfied by seeing number of visits increasing or number of page views increasing. Deeply analyse web data and try to understand your customers’ behaviors, it’s the key to develop your business. Google Analytics is powerful, but it’s not powerful enough, you may also want to implement other tools to release the potential of your website such as Google Website Optimiser and Crazyegg…etc

6. Don’t re-launch your website on Friday!

I think this one is the best relaunching SEO tip, no matter how well you think you’ve done, there will be problems! Relaunch it on Monday, so your programmers have 4 working days to fix everything.
Re-launch a website means more challenges to face and more opportunities to catch, it’s a whole new start point for SEO, never stop hard working.

SEO tips for relaunching website Rating: 4.5 Diposkan Oleh: mohamed lamdoune